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Social Media

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You can’t not do social media marketing

But it can be tough to get right. As business owners ourselves we understand how difficult it can be to include even more marketing channels into the mix. It’s the time. It’s the expertise. It’s trying to stay on top of the constantly evolving social media updates, rules and best practices. Maybe you’re getting lots of likes or followers but no active engagements like visits to your website, leads or sales despite your efforts – we can help you turn that around (you need to turn this around).

Social media is more complex (as you probably know) than posting pretty pictures on Instagram or Facebook, or posting the odd erudite post here and there on LinkedIn. It helps you to build brand awareness among your target audience, generate leads, increase sales and to provide customer service for B2C and B2B companies. That’s why social media management is such a key component to any strategy. Often overlooked…

Importantly, your customers are expecting you to be somewhere in social media. But, you don’t have to be everywhere. Choose wisely, based on your business objectives, your target audience and what you can realistically execute and manage.

You don’t have to be everywhere. But be effective where you are.

How ALTA Digital can help

First we learn all about your business and your objectives and then we audit all of your channels (from the account set-up through to your posts and metrics). Then, we look at what the competition is doing. Next up is how your social media channels work together with your other marketing channels – are they fully integrated or operating in silo? And finally, we look at your existing content to identify where the gaps – the opportunities – are.

This is the point at which we create a fully integrated social media strategy. We tell you how to extend the audience you’re reaching organically with targeted paid activity.

Our services

We offer flexible support on a project or monthly basis.
You tell us what you need and we tailor our service to your needs.
Here’s some of the ways we can help.

Social media strategy & consultation

We kick-off by asking a lot of questions about your business and your objectives.

  • Social media audit
  • Competitor review
  • Create a strategy, set objectives & KPIs
  • Set up reports
  • Train you and your colleagues

Paid
social media

Organic reach has got to an all-time low, which means it can be hard to reach potential customers. That’s the bad news, but the good news is paid social will help you reach new audiences because it is highly targeted and therefore extremely cost effective.

You can reach audiences on Facebook, LinkedIn, Instagram and more to create valuable opportunities for your brand. Paid social media is a key component to our strategies.

Social media audit & competitor review

If you’re looking for an independent review of how your social media strategy is performing, we can provide stand-alone audits & competitor reviews, which come with insights & recommendations. Here are just a few of the things we look at:

  • Profile set-up
  • Frequency of posting
  • Engagement levels
  • Best performing content
  • Customer service response rates and times
  • Audience demographics/interests by platform
  • Brand consistency & quality across channels
  • ROI

To find out more about how we can help you get your social media firing on all cylinders, drop us a note.

Get in touch