You can’t not do social media marketing
But it can be tough to get right. As business owners ourselves we understand how difficult it can be to include even more marketing channels into the mix. It’s the time. It’s the expertise. It’s trying to stay on top of the constantly evolving social media updates, rules and best practices. Maybe you’re getting lots of likes or followers but no active engagements like visits to your website, leads or sales despite your efforts – we can help you turn that around (you need to turn this around).
Social media is more complex (as you probably know) than posting pretty pictures on Instagram or Facebook, or posting the odd erudite post here and there on LinkedIn. Done right, a robust social media strategy helps you to build brand awareness among your target audience, generate leads, increase sales and to provide customer service for B2C and B2B companies. That’s why social media management is such a key component to any strategy. Often overlooked…
Importantly, your customers are expecting you to be somewhere in social media. But, you don’t have to be everywhere. Choose wisely, based on your business objectives, your target audience and what you can realistically execute and manage.