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Search Engine Optimisation

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SEO is way more than just visibility

More than 90% of all online journeys start with search engine queries – people typing keywords or questions into Google, Bing, DuckDuckGo to find information and answers. This is why good Search Engine Optimisation (SEO) hygiene matters so much – because not only does it give you a chance to be visible to your customers, it also gives you a chance to start to influence their behaviour. And click through to your website, not someone else’s.

SEO is about sustainable growth over time. It’s an investment that also influences the success of your other digital channels.

For us, SEO is more than just visibility in Google. It’s also the vital link to your customers, who express their search intent through the keywords they use. And it’s why a strategic approach to SEO should influence your approach to content and user experience, social media strategies, paid search and more. Good SEO is a hygiene factor for any website. All the more because a well optimised website reduces the cost and enhances the effectiveness of your PPC.

SEO is a core activity that connects all channels.

User experience matters. A lot

SEO isn’t just about robots txt files and header tags. Those are the technical enablers. What really matters are the people who you attract to your site. We’re always on the lookout for opportunities to improve user journeys, unblock dead-ends, improve messaging and clickflow.

Our strong foundation in linguistics and semantics allows us to see where you’re missing opportunities to reflect user intent or to effectively nudge your site visitors towards your conversion goals.

Why are we different?

  • You get our full attention
    We cover all the bases, always look for new ideas and we’re not shy to point things out to you
  • We’re experienced
    Each of us has over 10 years’ SEO experience, working with companies of all sizes: startups to global enterprises across a wide range of sectors. But we’re also keen to share our knowledge through training and best practice
  • We’re organised
    Our detailed audits set the strategy, but our unique SEO Engine helps everyone stay on track and accountable
  • We’re realistic and pragmatic
    We know from our own experience of being the client that it’s not always possible to do everything. We work with you to determine what is possible – but we’ll push for more if it’s really important.

 

Our services

SEO technical audits

An audit is the starting point for developing a strong SEO strategy. It identifies both problems and new opportunities.
We provide you with a comprehensive report outlining the issues, priorities & our recommendations. Once we’ve agreed an implementation plan with you, our SEO Engine takes over the burden of tracking and measurement.

On-page optimisation

Updating and tweaking the on-page content is a continuous and iterative job and a core part of our SEO service.

  • UX & IA recommendations
  • Keyword research
  • Internal link optimisation
  • Copywriting if needed
  • Content audits

Guidelines & training

We believe the old adage that ‘knowledge is power’ and we like to share ours with our clients. The more your team understands the ‘why’ behind SEO and how they can make an impact, the better the outcomes are.

We create custom playbooks and training materials and we teach your team how to implement SEO without overloading them.

Reporting & insights

It’s important to set the right KPIs for your business objectives. There’s much more to your SEO success than your keyword rankings.

We work with you to help establish the right KPIs and then monitor your SEO performance monthly and provide actionable insights to help you continuously improve traffic to your site and increase conversions.

Local SEO marketing

If you run a ‘bricks & mortar’ business or a service in a defined area, a local SEO strategy is absolutely crucial. According to Google 46% of searches have a ‘local intent’. Make sure you don’t miss out. Here’s how we help:

  • Google my Business
  • Bing Places
  • Local link building
  • Website optimisation
  • Local citations
  • Schema mark-up

Off-site optimisation

Attracting backlinks to your website is important. It tells Google that your website has authority. We strategise how to ethically attract links from high-quality websites. Here’s what we can do for you:

  • Audit & analysis of your backlinks
  • Competitor analysis, benchmarking & reporting
  • Disavow management
  • Link reclamation
  • Outreach/approach strategies

Schema markup

Your user journey starts on the search results page. Schema markup is all about making your search result listing stand out, so more people click through to your website. We use technology to minimise the effort and cost normally required to implement schema markup. Here’s what we do:

  • Audits
  • Strategy
  • Implementation
  • Maintenance

Keyword audit, analysis & research

Keyword research is more than just looking for keywords with the highest search volumes. It’s about identifying search intent, allowing you to tailor your messages in such a way that they will resonate and motivate your audience.

Using industry-leading tools, we identify keywords – opportunities that help you steer your content strategy to attract new audiences.

To find out more about how we can help you with SEO, drop us a note.

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