SEO is way more than just visibility
More than 90% of all online journeys start with search engine queries – people typing keywords or questions into Google, Bing, DuckDuckGo to find information and answers. This is why good Search Engine Optimisation (SEO) hygiene matters so much – because not only does it give you a chance to be visible to your customers, it also gives you a chance to start to influence their behaviour. And click through to your website, not someone else’s.
SEO is about sustainable growth over time. It’s an investment that also influences the success of your other digital channels.
For us, SEO is more than just visibility in Google. It’s also the vital link to your customers, who express their search intent through the keywords they use. And it’s why a strategic approach to SEO should influence your approach to content and user experience, social media strategies, paid search and more. Good SEO is a hygiene factor for any website – all the more because a well optimised website reduces the cost and enhances the effectiveness of your PPC.