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Content Marketing

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Content marketing: reach and engage your audience

Content marketing is all about creating and distributing valuable, relevant content that resonates with your audience. This could take the form of a business blog, or a YouTube channel, newsletters and more. For content marketing to work you need a content strategy and that’s because there are lots of options – moving parts that need to work well together. First off, though, you need to know what you’re trying to achieve. It could be that you want to attract new audiences or nurture existing ones, put your brand on the map, drive sales, enhance loyalty – sometimes all at once. Done well, it works like a dream.

We help our clients uncover what their audiences are looking for and then we help to create the content using the right channel, make it findable and support with its distribution.

A blog is not a vanity project.

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Be strategic

Your blog shouldn’t be there because someone said “we need a blog”. You must be clear about the reason for creating it. And this reason must be rooted in your digital strategy.

We use a variety of tools to uncover the blog topics your audience wants to read about and identify patterns of user intent. This shapes how your user journeys are framed and informs the tone you adopt. It makes blog post writing easier, too.

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Deliver quality

Our experts create compelling marketing content that’s well-researched, which uses your tone of voice and is SEO-optimised. We deliver the best possible campaign, website or advertising content for your audiences.

From creating customised, insightful content and curating relevant stories, we help you get the right content, in the right format, across the channels that make sense. And the effect? To inspire and engage your audiences, build loyalty and strengthen your reputation.

How we can help

We offer the full spectrum of content strategy, content marketing, content creation and content management services.

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Content strategy & management

This is the work we absolutely love to do. And we have all the tools to make sure your blog or content strategy is the gold standard.

  • Content audits & competitor analysis
  • Content strategy (website & blogs)
  • Content planning/editorial calendars
  • Opportunity research & intent mapping
  • User journeys
  • Editorial principles
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Playbooks & guidelines

This is very closely related to the work we do with governance. If processes are defined, documented and communicated, they’ll be adhered to. It’s a key investment.

  • Blog guidelines
  • Guest blogging guidelines
  • SEO content creation that works for your audience
  • On-boarding / training
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Content creation

Whatever type of content’s needed, we can get it created thanks to our collective.

  • White papers (including research, copy, design)
  • Opinion pieces
  • E-newsletters
  • Blog posts
  • Video

We can help you get your content strategy on track or off the ground.

Get in touch