Risk, reward & opportunity – GDPR webinar
Three years ago we teamed up with Caroline Perriard of BRANDIT.com, to host a GDPR seminar in Zurich just before the new legislation came into force. We recently got back together to present an update on data protection and what – three years on – it means to businesses and their marketing teams.
So much has happened with data privacy in Europe in the last couple of years – Brexit and the UK’s departure from GDPR to establishing the UK-GDPR, the newly passed Swiss FADP regulations and the withdrawal of validity of EU/Swiss-US Privacy Shields.
While Caroline recapped the legal position, we explained how you can leverage data protection to enhance your brand and make data protection a positive selling point. We found some great examples.
The webinar took place in April, so if you missed it, just ask us and we’ll send you the video. There’s also a useful hand-out.
Request the video