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Training

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Upskill and unlock knowledge

We create partnerships with our clients, not dependencies. That means it’s always our aim to bring people with us, sharing information and knowledge along the way. Digital training is therefore at the heart of what we do and – for some of our clients – it’s all they want from us. We help to raise the level of digital know-how for in-house teams in a variety of ways, from basic SEO training to how to write killer email content.

Knowledge empowers, inspires and motivates.

We’re always learning too

We love to share the knowledge we have – just in the same way as we love learning new things ourselves. In fact, all of our knowledge comes from our own desire to learn and figure out answers and solutions to digital problems. Our no-nonsense workshops help you and your team get to grips with what you need to be doing.

More than just training

Over the years, we’ve seen how the people we’ve trained suddenly find their jobs more interesting. Tasks which previously had been mundane have real meaning. We’ve seen people start to work out why a bounce rate might be so high, or why a page may not be ranking in Google. They’re inspired because they understand what it means and know what steps they can take to help to improve performance.

How we do it

We equip you and your employees with the skills to do their jobs better and get more out of everything digital. 

We tailor the content to your business and situation. What’s more, we just don’t impart the information, we engage the participants with real-world exercises to make it all memorable

 

Our digital training modules

 

SEO training

The basics

This course is suitable for anyone in a role that requires a basic understanding of SEO, such as copy writers, UX, website managers.

Here’s what you’ll learn:

  • How not to be afraid of the topic
  • What SEO is and how will it help your business 
  • Why good UX is so important
  • What user intent is
  • Google Search Console basics
  • How to do basic keyword research

 

SEO & blogging (EAT)

Here’s what you’ll learn:

  • How to set up and run a blog – from strategy to management
  • How to use keyword research to determine what to write about
  • Why quality matters
  • How to promote your blog

 

Advanced SEO

Here’s what you’ll learn:

  • What backlinks are and how best to acquire them
  • All about technical SEO: know your robots txts from your hrefs and more
  • Why page speed is so important and what you can do about it
  • What schema markup is and how to implement it

Copywriting for the web

Writing for the web is a special skill. You’re writing for people who want you to get to the point quickly. They also have agency: they know where the back button is and they’ll use it if you don’t get this right.

Learn how to write killer copy for your online audience with our customised training workshops, which include exercises and plenty of laughs. 

Here’s what you’ll learn:

  • What user intent is and why it matters
  • How to structure sentences so they’re easy to scan
  • Why headlines are so important and how to write them
  • How to write metadata that gets the click
  • How and where to include keywords

Email marketing

Email marketing is one of the most valuable and effective marketing channels. It’s a channel you own and control. Our customised workshops include active participation as well as instruction. 

We can help you educate your team on best practices for email implementation and improve your ROI.

Here’s what you’ll learn:

  • How to write compelling subject lines that encourage your customers to click
  • How to craft emails and copy that makes them want deeper engagement
  • How to write killer landing pages that convert
  • What to pay attention to when it comes to GDPR

Social media

Social media is a critical marketing channel for so many businesses and the way most of your customers want to talk to you. 

We offer three set courses in social media which we can tailor to your business’ needs and objectives. 

Here’s what you’ll learn:

  • How to create engaging, sharable content
  • How to provide great customer service 
  • How to develop your social media strategy & calendar and grow your business on Instagram, Facebook, LinkedIn and more

Talk to us about up-skilling your team and turning them into digital ninjas.

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