4 PILLARS OF SUCCESSFUL DIGITAL MARKETING

At ALTA Digital, we believe that every successful digital marketing program has four critical pillars to ensure success – whether that be increasing sales, attracting more leads, or drawing in more readers to your blog.

Strategy

Establish clear business / marketing objectives

Set meaningful and relevant KPIs against objectives

Write an integrated strategy

Set out budget requirements

Development

Bring the strategy to life

Get the right expert team together

Set up the reporting framework

Brief components / creative development

Establishing the governance guidelines

Implementation

Project management

Rollout – local, national, global

Launch planning

Governance implementation

Onboarding teams and communication

Evaluation

Ongoing monitoring with analytics and reporting against KPIs

Feedback from internal and supplier stakeholders to find out their perspectives about what worked and didn’t

Once project evalution – complete wrap up of the successes measured against KPIs, recommendations for the “next time”