Whilst many marketing departments have people with digital knowledge, many businesses and brands struggle to achieve and maintain in-house mastery. That’s because digital is made up of so many different disciplines, channels and skillsets and – even for big companies – it’s not cost-effective to have in-house full-time experts for everything all the time. And there’s usually no time to execute well.
Keeping Up With Digital
A Blurring, Hyper-Connected World
It’s not enough to be an expert in one digital speciality. To succeed, marketers must have the proper mix of multidisciplinary skills: branding, copywriting, search marketing, social media, PR, content marketing, testing and experimentation, metrics, and UX/IA – not to mention psychology, human behaviour, persuasion – and of course technical feasibility. Everything is becoming increasingly hyper-connected and the lines between the disciplines are blurring.
From Digital Ecosystem Strategy To Getting Things Done
Having a digital mind-set means being able to think broadly in terms of channel, discipline, process and governance, but also to be able to execute minutely.
A Bolt-On-Service That's Flexible And Adapts
What’s needed is a service that can be brought in and bolted onto an existing marketing department, a service that’s flexible enough to fit in with the people and agencies that are already there and augment them, organise them, train them, get them started, see them through, hold their hands and then? Let them fly.
Get your digital strategy on the right footing.