Presenting your product line on your website is no easy task in the automotive industry, which most outside of the industry don’t know. The combined complexity of the model specifications and options together with legal requirements make for a complicated puzzle.
There are a lot of legal requirements for specific data to be shown in specific ways (at least here in the EU). It seems something new comes along every year to challenge the way you can or can’t market your cars.
Multiple uses for the same data – each car’s technical specifications and prices (including detailed breakdown of all the taxes) must be shown in several areas of the website – configurator, trim level comparison, cross carline comparison, carline website pages, etc.