Opel Vauxhall Europe
Alice’s partnership with Opel started back in 2009 and continues to this day, albeit on a less intensive footing to allow time to devote to other and new clients as part of the new ALTA Digital partnership.
Over the years, Alice led Opel’s Europe-wide SEO program, steering the strategy year-on-year with pragmatic solutions that have firmly established the brand’s search engine visibility, which has grown consistently. And because the topics are so closely related, Alice has also been been the brand’s principle content strategist, advising on all aspects of content from editorial principles to user experience and messaging.
Alice is still on hand for the digital team as it transitions to PSA.