Alice, a Londoner, studied languages at university and is a talented linguist. She is a near “native speaker of German”. And her French isn’t too shabby either. She’s a highly creative person and passionate about communication, messaging, well, words in general.
Her career really took off at the global advertising agency DDB in London, where she was Account Director on the Volkswagen Retail account. She won various awards at DDB, including a Cannes Golden Lion award, a Pinnacle award and a British Television Award.
A move to Zurich marked the start of a 10-year partnership with me at Chevrolet Europe where we worked on the new corporate identity and branding together. Later, I hired her as a freelance “employee” (due to headcount freezes) and it’s partly thanks to her that I was able to achieve so much there.
At Chevrolet she created content marketing strategies, wrote content (she’s an adept copywriter and editor), defined content governance frameworks, project managed website redesigns, and she ran the centralised SEO program for Europe.
Alice has helped so many people in GM understand all aspects of digital marketing through her training sessions – she has this ability to cut through to what really matters, what really needs doing. Plus, she makes the experience fun.
We accomplished many digital marketing “firsts” within General Motors. Due to her forward thinking we ran an insightful (and successful) SEO and PPC test, which led to her being invited to speak about the project at the EMEA Adobe Summit in 2012.
Over the years, Alice has also worked as a digital marketing consultant at Opel Vauxhall Europe, plus a variety of other smaller businesses outside the automotive industry.